Zoom Action has become so popular that coaches often disguise it to keep the defense from anticipating the play.
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After Harris (#13 in blue) passes to Duren (#0 in blue), instead of setting a screen for Cunningham (#2 in blue) in the corner for Zoom Action, he cuts into the paint. This movement triggers Hardaway Jr. (#8 in blue) to move toward the ball, appearing to set up a handoff for a downhill attack. However, instead of receiving the handoff, Hardaway Jr. sets a screen for Cunningham (#2 in blue), becoming the screener for Zoom Action.
This play highlights how coaches disguise actions, using misdirection to throw curveballs at the defense and keep them off balance.